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12 Tips for Holiday Marketing this Season

With Wall Street being shut down in anticipation of the 3rd Annual Holiday Spectacular and Thanksgiving right around the corner, the Holiday spirit is in the air. In fact, from Halloween through the new year, over 989 million dollars is spent by consumers, with 75% of consumers saying that shopping at a small business brings them joy. In fact, 49% of consumers say they are more likely to shop from personalized marketing and content and 71% of consumers agree that Shopping Local is important.

So, what does that mean for you? That your ideal client is just waiting to hear from you! This holiday season is a great way to tap into your loyalty program, utilize your e-mail marketing and create social media content that showcases exactly what your business is doing. From grassroots marketing like handing out coupons to tourists on Wall Street, to drip marketing campaigns, we have compiled a great list of marketing tips to help you grow during the Holiday Season.

 

12 Tips for Holiday Marketing This Season

  1. Give out coupons with every purchase to come back for greater savings over the rest of the holiday season.
  2. Create a photo op in store. One local bookstore created a book throne inspired by the iron throne in Game of Thrones.
  3. Send a thank you gift to your most loyal customers.
  4. Add a surprise to every bag. Add even more excitement by publicizing that every 100 (or whatever number you’d prefer) bag receives a store credit or gift card.
  5. Partner with a local charity or volunteer for one and share your experience. Many will promote you for doing so (but that shouldn’t be the only reason for partaking.)
  6. Bring in Santa Clause or the Grinch for a meet and greet.
  7. Offer free gift wrapping or allow a charity to come in and gift wrap for a small donation.
  8. Bake something delicious in your store and let visitors enjoy the alluring smells. Give out cookies. They’ll likely linger.
  9. Provide gift suggestions. Etsy is doing a great job on social media promoting gifts for recipients that love things like travel or pets. They’re using Facebook ads to show unique items that appeal to those niches.
  10. Decorate your store. No one can resist beautiful decor. You’ll attract a lot of attention with a pleasing window display.
  11. Provide a child’s play area or cookie decorating spot. Keep the kids corralled so mom and dad can shop.
  12. Reach out to local bloggers who put together gift guides. Target niches like mommy bloggers or sports moms, coffee drinkers and foodies.
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